Saffron & Co. Creative
Branding Strategy & Creative Marketing

Saffron & Co. Creative Instagram

Specialising in providing your business with brand strategy, custom logo design, printed collateral, digital marketing (social media, website, e-newsletters, video editing, animated graphics)

Our inspiration and most recent folio design work we have done for our clients... Design // Print // Web // Branding

Throwback post... showcasing our client #doolancountryjams brand design. 🍓 Long time Camden locals Pam and Paul McKinlay came to us for help with expanding their Jam & Chutneys range and making their brand and packaging more marketable to their target customers. 🍋 They wanted their branding to reflect the quality of the products and also the history and story. 🍍 Dissecting the logo - we wanted to have the award winning line in their to reflect the history of the product. The font for Doolan is quite formal and elegant - communicating the quality of ingredients. We wanted to incorporate a vine into it to show the fresh food aspect... and finally the font we chose for Country is more casual and friendly which how Pam and Paul are. 🍃 If you are wanting more than just a logo for your business, you want to build a brand. Call or dm me. 💁🏻‍♀️
‘Double tap’ if you agree... If you have a business that involves you personally, that you need to show YOU! 🐾 For example: Kira from @yourpetschool (our cool, amazing client) will be providing positive animal training via workshops and home visits. She is building her brand based off herself... her teachings, her ethics, her passion. 🐾 What you see here 👆🏻 is our style guide (blueprint) of colours, how the logo will translate and the style of photography that we think will work best for her target audience, also keeping in mind what will suit Kira’s personality too. I cannot wait to see the actual pics of Kira. Coming soon.
Happy Mother’s Day... this Sunday 12th. . A big shout out to all the Mumma’s out there. The mums that have to bring their children to work when they are sick 👆🏻, the stay at home mums... the mums juggling work from home. Whatever works best for us and our family is what we should be proud of. . Let’s remember to support each other this Mother’s Day and offer a smile. :) . These moments captured by Carmela, was Arden designing her logo for her slime biz (sketching) and asking me questions about what I do. Nearly 8... sassy and cute age. 👌🏻
Magdalene Catholic College refresh to their brand cont.... . . Business cards, letterheads, envelopes and presentation folders. . . Just like any business... a College needs to communicate via their marketing the quality and standard of the premises. This helps improve staff and student morale and delivers a consistent marketing message to the community. . . We have really refined their branding and kept it consistent. . . If you need to chat about how your business needs to think about it’s message? Dm or call me.
I have been looking forward to sharing the design work that we have completed for Magdalene Catholic College @mcc2567 . . . They came to me asking for their branding to be updated and refined due to their high school being renamed to a College. They wanted their logo to communicate a sense of pride amongst students and teachers. The colours have a long history and we respected this. . . Swipe right to see the original logo that we reworked and tweaked. Very subtle changes, but lots of work. Updating a existing logo is usually much more work that creating a new one. . Magdalene is really happy with the result and so are we. If you are thinking about tweaking/refreshing your logo... let’s have a chat to see what we can do to help you.
Did you know we love packaging too? These kraft paper bags printed for @australianbg keep their environmental brand message strong. This is conveyed with the strong graphics and the paper stock selected. If you need packaging for your product/s that are inline with your message, give us a call or dm me. 📦 :)
Oh yeah it does! But hey! It’s worth it right??? 👏🏻 ⠀
Business cards designed + printed for @estbuilding. ⠀ .⠀ .⠀ During the design process, we think about how your logo will translate into your marketing collateral and attract your target audience. The EST BUILDING brand is about design and quality - doing the printing on a low quality paper stock wouldn’t communicate that very well at all... so we recommended a high quality eco stock and we suggested that Simon go with the square shape to be different. ⠀ ⠀ Everything we do has strategy behind it and we love coming up with new ways to promote our clients. If you would like to chat about your brand, give us a call or DM me. :)
***Client highlight: @est.building Simon came to me 2 years ago and wanted my advice on rebranding. . . If I think it will be of value to your business, then of course I will recommend you do it. It’s all about the customers that you are wanting. . Simon explained to us that he wanted to design beautifully architecturally designed home with purpose. . . We wanted to design a brand that was minimalist and to represent the @estbuilding style. If you are thinking about rebranding or starting up a business, give me a call. 💁🏻‍♀️
It’s so overwhelming when you start up a business... you have a great IDEA? PRODUCT, SERVICE but then you also have to organise all the other cogs in the machine... where do you start? . . As I’m usually one of the first people that start ups call to help get their brand design and marketing started and they often ask me for help with their business name, budgets and what to do next too. . . I thought I would create a simple checklist that startups could print out and tick off to really get their business started. Just click on the link in bio. 👆🏻 . . If you have a business idea and you are ready to “just do it!” Call or DM me. Saffron 💁🏻‍♀️ (photo cred @legrizz.com_ )
What an amazing night listening to @samanthawills guest speak @businesschicks. All about her journey as an entrepreneur and being authentic to her audience. I remember meeting Samantha Wills when she was working at Bondi Markets many many years ago. Thanks @peggyleecoaching for inviting me. 👌🏻
Birthday drinks! Celebrating all Aries birthdays today (ok just Vanessa and mine) 😂 at the always delicious @theitalianfoodproject... 🍷 🍕 🦐 👌🏻 Vanessa has worked with me for the past 5 years... bookkeeper, PA, event organiser... she’s a breath of fresh air. She knows nearly every person that comes into the studio and she’s always happy to have a chat and help. Love you Vanessa.
There’s a difference! Having a dream is great, but starting and doing it is even better. If you listen to people who have done amazing things they all say the same thing... they took opportunities and hustled. Happy Friday.
Business cards designed + printed for Susan and Paul @walkdenlaw (formerly) Family Conveyancing Practise in Camden. ⠀ ⠀ ⠀ Printed on beautiful stock with a silver foil on logo part. Congrats on the rebrand guys... ⠀ ⠀
Tonight’s blog post! (2 min read) link in bio👆🏻at top. . Wtf is SEO??? . I explain what is SEO and break it down so you will feel a lot more informed without being overwhelmed. Easy! . . Not only can we design and build your website, but we can now help you promote it and get it to the right customers. 👏🏻
Sneak peak at tomorrow’s blog post! Wtf is SEO??? I explain what is SEO and break it down for you in the simplest way possible. This is also in addition to the new SEO service that Saffron & Co is offering as we introduce the amazingly talented Jane. . She just fits in, doesn’t she!
Presentation folders: Designed and Printed for @giovencoprojects . . Keeping your marketing communication consistent. . . If you need help with your brand, give me a call. Saffron 🙋🏻‍♀️