Because I’m a Mum

Because I'm a Mum partnered with us to create a heartfelt brand identity that celebrates and supports the journey of motherhood. We developed a complete brand package that captured the warmth, authenticity and connection at the core of the business, creating a visual identity that resonates with new and expecting mums. As part of the project, we also designed a range of branded merchandise, extending the brand beyond its visual identity to create thoughtful products that foster a sense of community, encouragement and belonging for mothers at every stage of their journey.

Website Layout Design

Branding Lockup

Merchandise for Mums

Lux packaging - wrapping paper printed design.