The Australian Botanic Garden
Client. The Australian Botanic Garden.
We have had the pleasure of working with The Australian Botanic Garden since 2012. We have helped them from the start of a project - the creative to the output files/printing of advertising and marketing collateral.
Event Marketing.
From the initial creative concepts to all marketing collateral to promote events happening at The Garden. Working with the marketing manager to ensure we design for the desired audience to help communicate the event and to gain audience traction. The events we have worked on are Annan Roma, Carols, Valentines Day, 30th Birthday Celebrations, Wedding Expo and many others.
Branding.
Working with their style guide to ensure all marketing produced had the same colours, fonts and brand marks to keep marketing messages consistent. We also worked with them to create a customised colour palette that was created from the colours of plants, flowers in the garden. We also design and print the corporate marketing collateral such as the visitor guides, booklets and information flyers.
Signage.
We have provided signage for the events - such as event branding to information signage. We have also designed the signage around the Garden such as the flags, monolith signage, vehicle signage, digital displays and large scale road signage.
Promotional products.
During the time we have worked with them, we have been required to design some retail items for the Visitor Shop such as T-shirts, pins, trading cards and gift bags.
Sustainability.
We are equally passionate about the environment and whenever we can, we will always provide options for our clients to print on eco friendly recycled stock. The Australian Botanic Garden are moving towards greener advertising, and are using digital advertising more often.
