Cedar Creek Cider
Client.
Nathan Silm, Owner - Cedar Creek Cider is based at the Cedar Creek Orchards. Using the fresh apples from the orchard. He makes alcoholic and non-alcoholic cider.
Brand Strategy/Market Research
We delved into Nathan’s ideal customer personas and then did market research on the cider space and competitors.
Problem to Solve. Nathan came to us, just as he was starting up his boutique cider business, located on his parents farm Cedar Creek Orchard. Nathan had a very strong vision of what he wanted for his packaging design his brief to us was extremely bright colourful and fun. We spent time researching competitors in the cider game and then provided Nathan with some pretty out there concepts.
The concept that was chosen was a design that I sketched on the screen. I just knew what I wanted to do and just went with my energy. I felt quite free and really enjoyed the process which is what the drink and the brand is about.
Nathan emailed me back with “Saff, you nailed it”.
This is where the best results happen when the client and designer can communicate so well that the result is due to the partnership.
The most rewarding part is the fact that Nathan’s audience takes pics of the can/s in various locations and post on social media. Natural “free” marketing. This is the ultimate aim for any business.
